One of the computer network service technicians here at Port-to-Port Consulting just returned from a training class in Tampa, Florida. One of his complaints about spending time in Tampa was that it seemed to him that everything closed around 5:00 PM each day. I explained to him that the majority of people living in Tampa are old (Data bears me out on this one.) and tend to get inside early for the evening. Businesses start closing early because the bulk of their customers go home early.
It struck me that this is an important element in becoming a successful business computer support company. There are things about your target market that are specific to them and quite different from other categories of businesses. This is why we focus ALL of our efforts on Indianapolis small businesses. The difference between the needs of a 30 person law firm and the legal department at Wellpoint is stark. It's nearly impossible to handle the information technology needs of a 40 person real estate company while also worrying about the needs of the City of Carmel.
I'm often asked why we don't go after the network support business of some of our community's larger companies. My answer always revolves around this idea. If I serve large and small customers, whenever there is a conflict between them, the little guy is almost bound to lose. Besides, working with Indianapolis area small businesses allows us to see the impact we have as we help their businesses grow.
It struck me that this is an important element in becoming a successful business computer support company. There are things about your target market that are specific to them and quite different from other categories of businesses. This is why we focus ALL of our efforts on Indianapolis small businesses. The difference between the needs of a 30 person law firm and the legal department at Wellpoint is stark. It's nearly impossible to handle the information technology needs of a 40 person real estate company while also worrying about the needs of the City of Carmel.
I'm often asked why we don't go after the network support business of some of our community's larger companies. My answer always revolves around this idea. If I serve large and small customers, whenever there is a conflict between them, the little guy is almost bound to lose. Besides, working with Indianapolis area small businesses allows us to see the impact we have as we help their businesses grow.
Enjoy reading our blogs?
Comments for Computer Consultants Should Know Their Customers