I was invited to speak at the Ingram Micro SMB Alliance meeting this August in Charlotte, North Carolina. The invitation isn't unusual. I have been invited to speak at several local, regional, and national events over the past few years. I enjoy sharing my thoughts with others, and my presentations always lead to people coming up to me afterward to share information that makes me smarter. The interesting thing about this request was the topic. I'll be speaking to my peers in the computer network consulting business about Search Engine Optimization, or, more precisely, Online Presence Management. SEO is no longer enough in the Web 2.0 world. In fact, having a great website with all of the structure built around your important keyword phrases is only a decent start at getting yourself found online by people who truly want to find you.
The fact that a conference full of people who do business computer support is going to have a session on SEO says a lot about the way in which computer services have changed and will continue to change. It is no longer good enough for your IT outsourcing company to keep your computers running (or fix them quickly when they break). Those of us who profess to be professional computer services providers have to recognize that our customers only have the computers because they want to accomplish a business function for which the computer is supposed to be uniquely suited. In order for us to help our Indianapolis area computer outsourcing customers succeed, we spend time finding out how they define success.
Lately that definition has included some element of their online presence and how they can leverage the power of the Internet in their business. They want us to help them with SEO, with cloud computing, with online interactions between them and their customers and suppliers. The reason Ingram Micro wants me to talk to my peers about Online Presence Management is that my peers had better start figuring out how to talk to their IT support customers about it.
I can hardly wait to see what I learn from this presentation opportunity.
The fact that a conference full of people who do business computer support is going to have a session on SEO says a lot about the way in which computer services have changed and will continue to change. It is no longer good enough for your IT outsourcing company to keep your computers running (or fix them quickly when they break). Those of us who profess to be professional computer services providers have to recognize that our customers only have the computers because they want to accomplish a business function for which the computer is supposed to be uniquely suited. In order for us to help our Indianapolis area computer outsourcing customers succeed, we spend time finding out how they define success.
Lately that definition has included some element of their online presence and how they can leverage the power of the Internet in their business. They want us to help them with SEO, with cloud computing, with online interactions between them and their customers and suppliers. The reason Ingram Micro wants me to talk to my peers about Online Presence Management is that my peers had better start figuring out how to talk to their IT support customers about it.
I can hardly wait to see what I learn from this presentation opportunity.
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