Posted Tuesday, December 1, 2009 by
Damon Richards
I am convinced, and now tell my Indianapolis small business computer outsourcing customers that social media is making a permanent change to the way in which we collect and disseminate information. Blogs are a primary source of news for a growing percentage of the US population. Keeping in touch with an ever-increasing number of acquaintances - people you would like to keep in your life, but who would otherwise not warrant the effort - is made simple by social media. You can find endless lists of good reasons to dip your toes into the social media world so I'll summarize with this: You can't avoid it forever. You might as well get started. Here are some things to remember:
- The marketers will follow you there and so will the spammers.
They're actually already there waiting on you. Because of the detail that most people put into their profiles on social network sites, pinpoint targeting is more possible than anywhere else. If everyone does it right, you should see marketing messages that have a high probability of interesting you
- The hackers won't be far behind.
They're already there waiting on you too. The same rules apply here as elsewhere online. Don't accept offers that are too good to be true. Just because there's an OK button doesn't mean you have to click it. And, anyone can appear to be your best friend from high school on the Internet.
- Social Media will become an important element in every organization's marketing.
The best way to get new business is thru referral. Social media provides a network of your personal friends who can share their good and bad experiences with providers. It's Angie's List on steroids -- and free. You can find everything from cars to computer tech support.
- It's not the end of the world as you know it.
One of my IT support services customers had us block all but critical Internet access. He then complained that his staff was using their cell phones too much at work. While it may seem to be overused at first, people still have to get their work done or you'll fire them.
- Your privacy ends if you put it online.
Just because they ask for a lot of personal information doesn't mean you have to give it. Most sites don't require more than your name and an email address. However, if you put information out on one site, it will eventually find its way to others. Your information is either online or its not.
- Rules and protocols will develop.
This is the new Wild West. Frontier rules abide. Eventually some norms will be adopted and enforced. We will develop and learn them together.
- Something else will come along to supplant it.
The most likely thing on my radar is the new category of communication tools that are best demonstrated in
Google Wave. The replacement doesn't mean social networking will go away. It will just occupy a smaller portion of our brain power.
Go ahead. Give it a shot. If you're reading this, you've already started. An easy next step is to leave a comment.