There are professions where creativity is not usually considered an asset. Accounting is one of the first to come to mind. I want an accountant who understands the intricacies of tax law. I want him to be versed in the debit and credit practices required to keep track of my meager fortune. I don’t particularly want him coming up with creative ways to keep my books. Creative accountants bring to mind companies like Enron.Synapse

What about IT support companies? Should you expect your computer outsourcing provider to be creative? Certainly your computer consulting services company should be more creative than your accountant. I argue that your business computer support company should be the most creative partners of your business with the possible exception of your marketing firm. While many small business owners want to believe they can buy computers from the pimple-faced kid at Best Buy and keep them for a decade without concern, you all know the reality is that technology changes more rapidly than congressmen. A creative computer network consulting company will be able to see how new technology can impact your business and make you more money. In the end, my Indianapolis computer consulting company is useless if we don’t have a positive impact on our customers’ revenue during the year. I’m not talking about cost savings. I mean real new money coming in the door. The best way to do that is for us to leverage new (and existing) technology in creative ways to benefit our clients’ operations.

How could you have known a decade ago how Electronic Mail (that’s how it was written then) was going to impact your business? How are you expected to know what impact blogging, social networking, smart phones, micro-PCs, Windows Vista, Google Chrome, WiMax, and all the other emerging technologies are going to change your business? Your creative computer tech support company should already have some ideas. I do!