I've written before about my foray into the world of Twitter. It has some strange kind of hypnotic appeal, similar in many respects to the way in which we gauk at accidents as we pass by them on the road. I feel like I should "get it" but I don't. I keep trying to figure out what it is but I can't. Now a company, Purewire, has evaluated Twitter usage with a new tool they created for grading Twitter users (mine is an A- right now). As they did research on more than seven million Twitter users, they found:
  • 40 percent of Twitter users haven't tweeted since the day they created their account
  • 25 percent of users are not following anyone
  • 30 percent have no followers
  • More than one third have never posted a tweet
  • Over 80 percent have posted less than 10 tweets

These statistics seem to indicate that perhaps I'm not the only person who can't figure out what the big deal is. Yet so many of us feel like there is some kind of big deal there that we just can't figure out. Like when those 3D Stereograms were popular, I just think if I stare in the right spot or catch it out of my periphery, it will suddenly become clear.

The hang up for me is that my Indianapolis small business computer outsourcing keep asking me what they should do about Twitter. How do I answer that question when I don't even know what I should be doing about it? For now, I'll keep posting from time to time and reading my followers more often than that. I certainly won't be the last one to abandon Twitter when its popularity follows that of the stereogram.