Android Tablets Will Have Trouble Getting Recognized

Friday, January 13, 2012 by Damon Richards
My friend Robert Kyslinger runs a good computer network services company in Houston called Omnipotech. He is fond of branding his products and services by using the prefix "omni" in front of it. While I enjoy making fun of the consistent way in which he does this, I realize that he's onto something. Having a consistent name can help people remember your company. However, it is possible to over do that -- hence our teasing of Robert.

One of the problems that the many different Android tablet devices face is the wide variety of names for them. In a sense, the tablet world is divided into 3 camps: iPads, Android devices, and the hopefully-coming-soon Windows 8 devices. While Apple is busy readying for the release of the 3rd version of the iPad, the Android world is chasing a way to get their devices recognized by name. I've played with dozens of them and I can only name a handful. The problem is so bad that Amazon seemed to go to extra effort to avoid calling their device an Android tablet. In the process they have done what I believe is significant damage to their Kindle brand by prepending it to the Fire, but that's how bad they didn't want to be lumped into the other Android tablets. More than 100 tablets have been introduced since the arrival of the iPad.

So when my Indianapolis small business computer outsourcing customers ask me about the potential for tablets in their organizations, I tell them it is inevitable that they will be using tablets at some point because their people will start bringing their devices to work (BYOT). I also tell these IT support services customers that the only platform that has enough history to consider right now is the iPad. Any of the dozens of Android tablets could be gone in a matter of weeks.

2012 will be the year that tablets come into popular use in small businesses around central Indiana. The Pertingo computer support services customers that Port-to-Port Consulting works with will be ready.

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