Bing Passed Yahoo - So What!

Saturday, February 4, 2012 by Damon Richards
Yahoo and Bing The hardcore SEO junkies got excited a few weeks ago when the announcment came out that Microsof's Bing had surpassed Yahoo and is now the second most popular search engine behind Google. The rest of us thought, Big Deal! For one thing, Bing has been powering Yahoo searches for some time now, meaning you got the same results whether you searched Yahoo or Bing, just different ads. For another, more important thing, Google is still nearly two-thirds of all search traffic (and their share grew in the period measured).

The more important question for my Indianapolis small business computer outsourcing customers is what can they do with this information to enhance their business. As much as we like to include results from Yahoo and Bing when working with Online Presence Management customers, the reality is that winning Google is more important and should represent the majority of the effort. This information is only of interest to those of us who are more academic about Online Presence Management. My regular computer tech support customer needn't worry about any of this juggling.

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