I do a lot of reading. Most of my reading is in the nonfiction categories (my wife calls them textbooks) of business, psychology, or science. Lately, I've read several books that talk about the chasm between scientific knowledge and business practices, especially in the area of psychology. The books from Malcolm Gladwell and Daniel Pink come to mind. A more recent trend has been the large number of books about networking. It seems that someone realized that no one is reading Dale Carnegie any more so they rehashed his advice and put a new media spin on it. Here's the thing: I thought everybody did this stuff.
It's just natural for me, and most of the people around me, to do what we can to promote others. I'm always suggesting the products or services of one of my Indianapolis small business computer outsourcing customers to people that I meet. If you have a problem, I probably know someone who can help. I surely know someone who knows someone. Despite our Super Bowl hosting success, Indianapolis is still a big small town. The connections are complex.
Now I find out from book excerpts and reviews that what I do naturally is supposed to be the secret sauce in the recipe for business success. I can't say that I ever looked at it that way before. I just considered it to be good service. But I see the self-interested motive. If my computer network support customers get more business thru my efforts, their companies will grow, inevitably leading to more business for me.
Whatever the motivation, it makes good common sense to promote the people and businesses in your circle. If they aren't worth bragging about, you should find a new circle.