Our Customers Are NOT Always Right

Wednesday, June 29, 2011 by Damon Richards
Customer always right, rightThe old adage that the customer is always right dates from the early 1900s when department store maven Henry Selfridge first coined it. We're in the second century of debating the validity of that statement. On a collective level it is true. Afterall, without customers we have no business. However, on an individual level, this is a bad rule on which to build one's customer service efforts. Port-to-Port Consulting's first touch point is our computer help desk. The men and women who staff our help desk provide some of the best computer tech support to be found. If you asked me what they could do to make their IT support services better, I would place refusing to help our computer outsourcing customers hurt themselves high on the list.

I view the computer network consulting services we provide to our Indianapolis small business computer outsourcing customers as a professional service. Professional services differ from other types of business services in that the providers have a special body of knowledge and skill that his customer does not. If I know more about the information technology than my customer, why would I allow him to direct the work? That's as negligent as letting your 10 year old drive the car even though he assures you he's had plenty of practice on his X Box.

Before you send me hate mail, let me say that, in the end, my customers do get to make the call on what happens with their information system and computer network. We know that our job is to be sure that the final decision is an informed one. Every now and then, we find a customer who consistently refuses to take our advice when making decisions. These are people who do not need (or do not want) our Pertingo services. In those cases, we tend to take the Herb Kelleher approach and let them know that they'll be missed.

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