Sometimes It's Better to be Lucky than Good

I have an Indianapolis small business computer outsourcing customer named Mark Zuckerberg. That's right, just like the Facebook guy. We call ours the "original" Mark Zuckerberg since he's older. I can't begin to tell you the mileage he's gotten out of the name confusion. He's been interviewed by international media outlets, and is something of a local celebrity here in Indianapolis. While Mark didn't set out to become famous for his name, he's used it to his advantage as he promotes his bankruptcy law office. Mark's good fortune at sharing a name with the social media wiz is something he couldn't have planned, but boy is it a lucky break.

So along comes the Oscars and Angelina Jolie sticks that bare leg out just a little bit more than normal. Do you think she expected the gesture would take off online? Of course not. She couldn't have planned a media blitz like that. I'm not sure it will provide direct benefit to her future marketability, but she's certainly getting more mention now than any other actress that might be in consideration for a part.

We spend a great deal of time and money promoting our Pertingo Computer Support services to organizations in central Indiana. Some of our best media coverage has come from things that were unplanned and out of our control -- luck. The same is true for acquiring new computer network consulting customers. Many of our long term clients came to us by strokes of luck rather than carefully planned and orchestrated activities.

If you're looking for IT support services in central Indiana, maybe this is your lucky day!